By Ronan 
Are you planning to start a new business? If the answer is a resounding YES then your business requires a game plan. A fantastic web presence can help you build your business. Since majority of the buyers are going online to purchase products, your business must target more people. Ask yourself this question – Are you reaching out to all the people in your country or the entire globe?
The answer is NO! You can reach out to the people by making your website accessible to all. With digital accessibility, your business can reach greater heights. Here’s a quick post that tells you why digital accessibility techniques are good for your business.
Why Digital Accessibility is Necessary
Did you know 20% of the world population are living with some form of disability? A business is not reaching out to this 20% population which can estimate to billions of people. How about embracing technology and making few changes for them?
Everyone should be able to go to your website, shop and avail your services. There are people who have low vision, poor hearing power and low literacy level. Digital accessibility makes technology inclusive for all. Hence it is important for your business to make technology accessible.
How to Plan For Digital Accessibility?
It is possible that you are not an expert, but everyone learns from the scratch. As a business owner, you should be aiming to hire skilled developers and content creators. If people have some experience with digital accessibility, they can create user-friendly content for all.
People with experience would know how to create websites for the hearing impaired and anyone who is living with some disability. Additionally, there are people who are illiterate and cannot read complex language. When a group of digital developers sit down to create a mobile application or a website, they must make it user-friendly and something which is accessible to all. Group A may consist of individuals with perfect vision. However, there are some people who do not have the strongest eyesight or have severe vision impairments.
Simplify the language and change the color contrast of the website. Also, you can try and change the font size. Make the website comfortable to read and look at! Too many bright colors could hurt the eyes. Also, the language should be clear and understandable to a 9-year-old as well.
Including People with Disabilities
As a business owner, you want to attract customers and sell the products to them. The numbers will increase once you embrace digital accessibility. If the target audience estimates to 2 billion, you will be able to include more people and increase the numbers. Introduce digital accessibility into your work culture and witness the change in your sales.