They are just kitchens that prepare dishes that are brought to where the diner is, whether it is his home, office or any other place. Due to its simplicity and the correlation with the times we live in, it is a business model that is gaining more and more ground dark kitchen ideas.
Do you want to know more and its advantages to enter this business?
This type of business works in Internet applications, intended for food delivery
The diner enters these apps, requests a dish from a menu, the food is prepared in a dark kitchen , the delivery boy arrives and the order is sent. Mobile applications ensure these emerging companies have the infrastructure they need, marketing campaigns to raise awareness of the brand and menu they offer dark kitchen singapore.
This concept has two direct benefits :
The creation and consolidation, in a short time, of new factories
Help established restaurants attract new customers
On the other hand, diners have the option to eat their favorite food anywhere, from the comfort of their home, during an afternoon at the park or a long night at work.
Currently, there are two major platforms promoting and competing to dominate the dark kitchen business. These companies, offer ghost kitchens (as dark kitchens are also known ) from noon to late at night.
Generally, dark kitchen chefs don’t work directly for home delivery companies. They usually work for restaurants. However, delivery companies are pushing them to open their own businesses. Under their model it is much simpler. They are not dependent on having tables, service personnel, plates, cutlery, and anything that is regularly offered in a restaurant.
How these companies operate
With a traditional restaurant, the kitchen in the dark defines the menu that will be offered to its guests and the type of customers with whom you want to reach a greater range. The image is essential, so every company must have a logo that will be inserted in the application, in social networks and on the Internet page. Menu updates, offers and discounts will be made from these platforms.
Depending on the company to which the kitchen belongs, the percentage of the commission for home deliveries will be defined and in which applications the restaurant will appear. It is also important to decide with the limits of the area in which the addresses will be made, the prices of the dishes and the time in which the service will work.